10 characteristics of a succcessful logo

1. It is memorable.
2. It is original.
3. It has longevity.
4. It is scalable.
5. It is effective with or without color.
6. It looks professional.
7. It achieves immediate recognition.
8. It conveys the company’s personality, character and attitude.
9. It relates to the company by conveying a feeling of familiarity and credibility.
10. It has an association with quality and satisfaction.

 

  How does your logo stack up?

If you're unsure, we encourage you to contact us for a FREE analysis of your current logo.

  the process of brand creation

1. The Design Brief: We conduct a questionnaire or interview with the client to get the design brief.
2. Research: We conduct research focused on the industry itself, on its history, and on its competitors.
3. Reference: We conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. We do a color study to determine the color scheme that best represents you. Great attention is given to the selection of an appropriate and effective typeface.
4. Sketching & Conceptualizing: We develop the logo design concept(s) based upon the brief and research.
5. Presentation: We then choose whether to present only a select few logos to the client or a whole collection.
6. After presenting our concept(s), we receive feedback from the client, clarify any points that are in question, and allow the client up to 2 rounds of adjustments.
7. Revisions are applied, and the final logo is presented, along with an identity standards document to ensure consistent appearance of the logo in all the client's collaterol.

 

Good typography is like bread: ready to be admired, appraised and dissected before it is consumed.

 

 Robert Bringhurst