the power of color
Color is a science. It wields great power to influence emotion and move people to action. The colors that represent you should be appropriate to your message, purpose and goals. Consistent use of color is part of your corporate image, promotes brand identity for your message, and helps viewers remember you whenever they see subsequent communications from your organization. From web to print to package design and advertising, your clients will recognize your company by the visual impressions you make.
It's no surprise that three fourths of the top corporate companies use just one or two colors in their logos. Having too many colors can cause visual overload and make a logo difficult to read. Effective logos generally use no more than 1-3 colors.
We've studied color theory and color psychology and know how the use of color can convey a mood that influences consumer action. Understanding that well chosen colors can help enhance your organization's message, we'll create a corporate color palette that will appropriately and successfully represent your organization.
simply typography
The concept of communicating ideas visually goes back to the ancient Egypt. Egyptians used aligned figures and symbols. The origin of our letters goes back to ancient Greece where written symbols were also lined up to create words and transmit messages. The word alphabet is a Greek word which is formed by two letters of the Greek alphabet: alpha and beta.
Everyone wants a cutting edge, high tech, 'cool' logo. Consider, however, that some of the most successful logos are simple, and most importantly, easy to remember. Think of Nike, Sony, McDonalds, Pepsi, and Coca-Cola. When large corporations spend millions of dollars to have logos created using simple, classic typefaces, there's a reason.
It doesn't matter how fancy or cool your logo text looks if it cannot be easily read. Believe it or not, more logos use common San Serif fonts like Arial, Myriad or Verdana, while about one third of logos use basic Serif fonts like Times New Roman or Garamond.
Simple typography = an attractive, effective logo.
Michael Eisner, CEO Disney
you only have 3 seconds
When it comes to your company's branding, first impressions count. Potential customers will form an opinion of your logo within the first few seconds of viewing it. We can help you find the precise message to clearly represent who you are as a company. It's the most important three seconds of your business life.
A well designed logo should:
- attract attention and leave an impression
- create a look that is unique
- reflect the personality of the company
don't try this at home
Creating an effective brand is something that requires experience. By working with us, you will be tapping into years of experience in creating unique brand identities for our clients.
look at the big picture
Where will your company be in the next two to five years? What about five to ten years? We can help you develop a brand that will upscale from a startup to a more complete corporate identity.
make the connection
Finally, it doesn't matter how well your logo follows all of these principles if it doesn't connect with qualities of your company. You want people to associate your logo with your company and so it's important that the logo connects with the characteristics of your company.
